Our story.

Imagine waking up one day and none of us suffers from allergy, eczema or skin that reacts to the products we use on a daily basis. It sounds like a perfect day to us.

By limiting our contact with perfume and toxic chemicals as much as possible, we’re a lot closer to those perfect days. We can all make a big difference by switching out the products we and our family use the most, to products with better ingredients that are good for us, and gentle for our skin and our environment. Every single day matters.

At daiiys we’re trying our best to make every day a little less toxic. That’s why we make gentle and non-toxic everyday essentials for you, your family and your home – and give 10 % of our profits to charity.

Our products are designed and produced in Denmark and we only use a minimum of ingredients that are carefully chosen and proven to be skin friendly. It means we’re free from perfume, essential oils, SLS/SLES, parabens, colours, mineral oils and other problematic ingredients.

daiiys is a Danish brand founded in 2017 and launched in April 2018. daiiys is inspired by one of our founders’ own consumer search for personal care products that didn’t irritate her skin. Like so many others, Natasha has sensitive skin and has suffered from eczema since she was a child.

daiiys is for all of us wanting better days.

All the best,

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