Cart 0
Cart 0

pure everyday

Shop Now


'free from' just got exciting.

Do you also like your everyday products to look nice? We have been on an endless search for a brand that combined good, pure and safe ingredients with aesthetically pleasing design and packaging. So we created it. 

This is it. No perfume, no essential oils, no colors, no harsh sulphates, no parabens, no mineral oils - no unwanted chemicals. We believe that "free from" and "safe ingredients" just got exciting.


pure goodness, bottled. 

Shop Now


"allergy friendly never looked this good before!"

— Ditte K., Denmark

no added nonsense.

Shop Now